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Crayola blooms new business idea

Crayola blooms new business idea

Easton’s Crayola LLC is moving into new territory, while still keeping the emphasis on color. Only this time, the color will be in the flowers and not in a box of 64. 

Crayola has partnered with Mrs. Bloom’s License Corp, an international distributor of fresh cut flowers, to launch Crayola Flowers. 

The platform will give consumers with a new way to buy flowers while supporting their favorite causes and will serve as a fundraising vehicle for nonprofits. 

Crayola Flowers provides a platform developed by Mrs. Bloom’s through which consumers can purchase colorful flowers with a portion of proceeds from every sale donated to a participating nonprofit of their choice. 

“We are dedicated to helping parents and educators raise creatively alive children because we believe these children will grow into innovative adults,” said Warren Schorr, Crayola senior vice president of business development, global licensing & experiences. “Our collaboration with Mrs. Bloom’s not only extends our brand into the flower industry, but more importantly furthers our mission by supporting nonprofits and consumers who share our passion to make this world a better, brighter place.” 

Crayola Flowers sales will support 4-H, A Kid Again, American Foundation for Suicide Prevention, American Heart Association, Autism Speaks, Big Brothers Big Sisters of America, Hawai’I Community Foundation Maui Strong Fund, On Our Sleeves, One Tree Planted, Operation Homefront, St. Jude’s Children’s Research Hospital, The Humane Society, and Wounded Warrior Project. 

The platform is geared toward nonprofit fundraising administrators and enables any nonprofit, including national organizations and their local chapters, to schools, animal shelters, historical societies and religious groups to create and share their custom flower shop with supporters. 

Proceeds donated to the organization can range from 10 percent to 50 percent or more depending on which of the three fundraising options the nonprofit chooses. The platform also provides fundraising administrators with a suite of tools to assist with creating, sharing, managing, and tracking fundraisers. 

Mrs. Bloom’s sources flowers from around the world and ships via FedEx directly to consumers in the continental United States. 


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